Holiday Box Office: One Flop Finds New Life While Another One Sinks Further

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The week between Christmas and New Year’s has historically proven to be a gift to underperforming movies, and box-office history is littered with examples. In 2011, for example, We Bought a Zoo opened with a mediocre $9 million, but thanks to Christmas week, legged it out to $75 million domestic. Also, in 2011, Steven Spielberg’s $135 million film The Adventures of TinTin looked like a bomb after opening with a $9 million weekend. It added nearly $50 million over the next two weeks and ended its run at $77 million (and nearly $375 million worldwide). In 2005, Jennifer Aniston’s forgettable Rumor Has It opened with $3 million and was thought to be a flop, but over Christmas week and New Year’s, the film added another $29 million and ended up with a respectable run.

The latest film to use the holiday week to revive itself is Jennifer Lawrence and Chris Pratt’s Passengers, which opened with a tepid $22 million over its first five days. That’s not a great number for a film that cost $110 million. In fact, it’s the same number that Neighbors 2: Sorority Rising opened with over the summer before tapping out domestically at $55 million. In the last 8 days, however, Passengers has added $43 million to its domestic total and now looks poised to approach $90-$100 million domestically and should more than break even once worldwide grosses are accounted for. In fact, it looks like it grossed close to $60 million at the international box-office this weekend, so it may have already surpassed its budget. Not bad for a movie many were writing off a week ago as another expensive failure (that’s not to say that the film isn’t problematic).

Unfortunately, the holiday week isn’t a huge boon for every movie. Assassin’s Creed came out of its opening weekend with a paltry $10 million (against a $125 million price tag) and it’s not doing any better in its second weekend, putting up only another $10 million to bring its overall gross to around $41 million, which is a far cry from what the studio was hoping for, and with no box-office legs, Assassin’s Creed will be lucky to reach $60 million in North America. However, that’s a bigger number than Warcraft, which ended is run with $47 million domestically. Thanks to worldwide box-office appeal, however, Warcraft is the biggest video-game adaptation in box-office history with $433 million. Look for a similar international run for Assassin’s Creed, which is already putting up huge numbers in India, Germany, France, and Spain as it continues to roll out worldwide.

Check out the original article of Holiday Box Office: One Flop Finds New Life While Another One Sinks Further in its entirety http://uproxx.com/movies/box-office-passengers-makes-a-run/.

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