iPhone Sales Are Slumping And Apple Should Be F*cking Worried
There’s no doubt that Apple’s iPhone sales are slowing down since the launch of iPhone 6. Apple was able to sell less than 40.4 million units during the third fiscal quarter; which is a 21 percent drop from the previous year. Of course, the iPhone SE sold better than it was expected. However, it still didn’t make a huge difference in Apple’s portfolio.
Samsung, the second largest smartphone seller is also not safe from the emerging threat. Chinese phone makers like Xiaomi, OnePlus and Huawei are taking up the majority of the market share in the fast-growing economies like India, Bangladesh and China, as consumers now want to switch brands since these companies offer much more for more than half the price.
We live in a day and age when Apple and Samsung’s premium pricing can backfire any day as it is becoming less apparent as to why phones should cost so much. An unlocked iPhone will cost you a minimum of Rs 38,500 and a Galaxy S7 will cost you a ridiculous Rs 49,000. They might be great phones but I still feel it is stupid for someone to spend so much money when it does the same thing as a OnePlus 3. In fact, the OnePlus 3 kicks their butt in many departments. A brand new OnePlus 3 will cost Rs 28,000 and its worth every rupee. That’s almost half the price and is on par with the iPhone and a Galaxy S7.
Kantar analyst Lauren Guenveur wrote, “Apple and Samsung have less to worry about from each other going forward—and much more to worry about from other competitors, and the changing landscape.” “In that landscape, what remains to be seen is how sales in those developing markets in Latin and South America and India buffet the standing of the big three brands.”
Apple and Samsung both faced daunting numbers in the past quarter; will they change their strategy to adjust to the ever emerging threat from companies like OnePlus and Xiaomi? Apple can at least boast a semi-successful launch of the iPhone SE, but how long will it last